Unit 4 Business P7

P7: Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience. The first type of information that I am focusing on is written information that is on screen, the form of the communication is a PowerPoint presentation which is used electronically to present information to members of staff. In Sainsbury’s they hold meetings regularly and my example of a time is when they had a new product that was coming into their store, the presentation explained the product and how they can promote it.This information is internal as it is in the business its self explained to its target audience who are the employees. The non-electronic method that Sainsbury’s have explained this new product is through posters, they are put onto the notice board for their target audience that is the customers. The purpose of the electronic and non-electronic methods of this information is to keep customers updated but also the me mbers of staff, the audiences are satisfied for the way that the information is presented to them.The second type of information that I am going to explain is verbal, the form of communication that is used is face-to-face and DVD’s. The target audience for the face-to-face information is the customers, an example of a non-electronic method is in Apple store there is a member of staff who would stand and present themselves to members of the public. Their aim is to sell the product and explain as much information as they possibly can, the benefit of this is that customers can ask questions and they can be answered directly then and there.The electronic method is the DVD’s that are handed out to the target audience the employees to watch about the new product that the company has brought out. This sort of communication is suitable for the employees as they can watch the video of the new product as many times as they need to learn more about it. The third type of communica tion is multimedia, this is an electronic form and the target audience is members of the public. I am going to focus on the company Costa that created an advert for their target audience, business men and women.Costa sells various hot and cold drinks to either sit in or take away, the advert is directed to business men and women as in the advert they state, â€Å"For the hard workers on the go, sit in for a drink or take away back to the office†. The disadvantage that Costa has with their advert is that it costs allot of money, it has a time limit of how much information they can show and the target audience would have to be watching the TV at the time.The non-electronic method is billboards that are shown to the general public, the target audience is then for everyone who is able to buy their drinks, the billboard shows their coffee being delicious and puts across a short message to make people buy it. This is a useful way of communication as it attracts all types of people and not just aimed at one sort of person, this would build up the amount of potential customers.

On Site Wellness Programs in Corporate America Essay

On site wellness programs are now focal points in major corporate organizations in America, as company managers attempt to improve the health and well being of their employees, in order to control health care costs. Some health conditions can be diagnosed early by building health awareness among employees, and carrying out screening campaigns. Early diagnosis also ensures that health problems are treated on time, to decrease the risk of complications arising, thus reducing overall health care costs, and improving or maintaining employees’ optimal health status, and work performance. In the early 1990s, managed care plans were implemented, which helped in the control of increasing health care costs. Organizations continued throughout the 1990s to upgrade their health care plans, in an effort to further reduce health care costs. As we entered the beginning of the millennium, it became increasingly difficult for these modifications to contain the continuous rise in health care costs. It became clear that it was necessary have additional measures in place. Wellness in a corporate environment begins with a conscious decision to shape employees’ habits to fit into a healthy lifestyle. This conscious effort is a much better alternative in the long run, than dependency on drugs and doctors. This encompasses employee education, fitness, adequate and proper nutrition, stress reduction and mental health. Most times, employees in a corporate organization are plagued by Poor exercise habits, High stress levels, High cholesterol, Former or current use of tobacco products, and extreme weight (either too high or too low body weight). Employees whose lifestyles include health risks like smoking, drinking, and who get little or no exercise become overweight at a rate that is 75% higher than those of employees who participate in wellness programs and activities. High-risk employees at this Grand Rapids, Michigan-furniture manufacturing company who improved their health habits through the company’s health promotion program and became low risk cut their average medical claims in half thus lowering their medical insurance costs by an average of $618 per year. If all high-risk employees (20% of the total employee population) in one location changed their lifestyles to become low risk, the projected savings could total $20 million over three years. The Steelcase study that correlated health risk and lifestyle assessments with medical claim costs showed that employees who were high risk in 1985 but had shifted to a low risk profile by 1998 had much lower medical claims from 1988-1990. (2004). In 1985, Average annual claims increased from $1,155 to about $1,677. Medical claims also remained at approximately the same level for low risk employees, both in 1985 and 1988. But those who went from low risk to high risk in the same period saw an increase in their medical claims from about $655 to $1,513. Ten years into a 20-year study of Steelcase Inc, a conducted by the University of Michigan, the following results were evident — high-risk employees who dropped to low-risk through participation in health and fitness programs at work decreased their average annual medical claims by 54 percent. In contrast, high-risk individuals who remained high-risk increased their costs by 26 percent. And low-risk employees who became high-risk increased their annual claims by 130 percent. To establish and continue with a corporate lifestyle that is consistent with wellness principles of wellness and well-being on a daily basis, is not an easy task . Most people who do not indulge in exercise and wellness activities say that they simply don’t have time to exercise. Indeed, various work-life surveys have shown that about 84. percent of employees in corporate organizations are in a constant struggle to maintain their fitness levels and their health. In 1999, a study on corporate wellness was carried out by the Lewin Group. This study confirmed that obesity among corporate employees greatly increases the risk of developing chronic heath conditions, and it was also discovered that about 22% of the working adult population have obesity related problems. Obesity and excess weight are directly responsible for 31% of health care costs in corporate America. The fifteen ailments involved in the study included breast cancer, arthritis, endometrial cancer, colorectal cancer, Type II diabetes, end stage renal disease, gall bladder disease, heart disease, hypertension, renal cell cancer, sleep apnea, liver disease, low back pain, urinary incontinence, and stroke. People with a BMI (Body Mass Index) that is above 35 are 6. 61 times more at risk of having Type II diabetes than people with a BMI that is less than 25. employees with high BMI are also 3. 77 percent more at risk of being hypertensive. Lifestyle related conditions are disorders that can be positively or negatively impacted by lifestyle behaviors such as eating habits, wellness checkups, exercise, safety habits, and alcohol and substance abuse. Other behaviors such as adherence to physician prescribed therapies and medication have a direct impact on outcomes and utilization. By practicing healthy lifestyle behaviors and adhering to prescribed plans of care, individuals can improve their health and decrease risk of illness, accident or injury. By doing so, related health care costs can be significantly reduced. Lifestyle Related Conditions also account for over 50% of health care related costs (CDC). Research indicates that early detection and/or practice of health promoting behavior can significantly decrease the severity of Lifestyle Related Conditions (hypertensives can be removed from medication, etc. ) or even prevent their occurrence (cancer, heart disease, etc. ). There are effective programs available that use the latest behavior change techniques that are designed to reduce risks and associated costs for illness, prevent illness, and help individuals develop patterns of behavior that enhance their health. It has also been found that one in every four Americans suffer from have high blood pressure but 35% are undiagnosed (AHA). Undiagnosed individuals sometimes end up in emergency situations or when diagnosed, their illness is at a more costly, critical stage like bone fracture, stroke, heart attack, late stage cancer, blindness, and so on. 50% of men and 33% of women are going to get cancer in their lifetime; and 2/3rds of the time it could have been prevented. Research indicates that approximately 13% of women and 9% of men fail to get the care they need.

International law of contracts Article Example | Topics and Well Written Essays - 1500 words

International law of contracts - Article Example The bill of lading stipulated that the goods were "received in apparent good order and condition" and compliant with the commercial invoice. The condition of the goods was further confirmed by the certificate of inspection issued on loading. Private international law often varies according to the type of parties involved in the contractual arrangement. Most times, consumers are protected by rules that aim to make sure that the law is applied as far as reasonably possible for the consumer. The location of the parties in the contract is also an element that is often used by international laws. These laws refer to places like the domicile or habitual residence of natural persons, or the principal address or place of business of a given company. A news report in the financial section of the Broadcasting Finance Corporation (BFC) by Chief Economist Roberto Preztono has sparked a rumour that a well established bank in the UK is experiencing severe cash flow problems, and the informed opinion in the finance sector seem to suggest that the bank in question might be Leman Sisters. The Samba Carnival arrived in Southampton at the end of October and on inspection there appeared to be some concerns about the condition of the consignment of steel rods. A significant portion of the consignment was discovered to be rusty and there was some doubt as to whether the goods would match the specifications required under the agreement. Although the ship's manifesto records that the ship encountered a heavy storm during the voyage and water entered into the hold, it is hard to determine the real cause of the damage. A consignment of timber stowed above the steel, was reported as being water logged. It was also reported that there had been a s ignificant breakdown in the communication and management of the ship during the course of the voyage. Apparently 8 of the 16 crew members (including the new trainee cook) were suffering from food poisoning. Of the remaining 8 crew members who did not sample the cook's culinary debut was the First Lieutenant who categorically refused to leave his cabin. It has since transpired that the First Lieutenant was in fact an undercover investigative journalist trying to expose harsh working conditions on merchant ships. It appears that his CV and references were not checked by Amazona Ltd before confirmation of employment. In this instance, a party can be excused from liability to a claim of damages when there is a failure to perform, that can be attributed to an impediment that is beyond the control of the party's, or a third party sub-contractor Such an extraneous event might elsewhere be referred to as force majeure, and frustration of the contract. The place of performance of a contract also plays an important role in some private international law rules. When the performance of the transaction involves some physical contact with a given jurisdiction, e.g. delivery of the goods ordered, the fact that the contract was concluded on line does not as such raise any problems. The problems arise when the contract is not only concluded but

Military vs Business Strategy Assignment Example | Topics and Well Written Essays - 250 words

Military vs Business Strategy - Assignment Example The enemy will not sacrifice dignity or pride easily, even if at times irrational. If an outlet is left, then acceptance of the dire situation can be made and the enemy will choose to surrender. (Cantrell, 16) If the enemy chooses not to surrender, the overwhelming advantage that one side possesses by means of military advantage would soon close off the one remaining outlet. If the foe is â€Å"desperate†, the goal is to encourage surrender without engaging in further unnecessary bloodshed. Giles further elaborated on what Tzu meant by this excerpt when he stated that the object is to make the enemy realize that there is at least one road to safety. This prevents â€Å"his fighting with the courage of despair†. He next adds: â€Å"After that, you may crush him.† (Giles 72). We can see a similarity is regards business strategy. Leaders of companies have often fought hard to get to the market position that they currently hold. They naturally feel that their company, product or service is the best, and usually have an intense dislike of competitors for obvious reasons. If a company feels overly threatened without letup, they may engage in irrational behaviors by expending vast amounts of scare resources to somehow beat the odds to prevail over the competitor in one particular â€Å"battle†. However, if the company with the upper hand does not press unnecessarily hard due to the circumstances, the disadvantaged competitor may come to reason that they need to back off of the current plan and regroup with a new plan. This saves resources for all sides, since the outcome of the particular strategic business battle is inevitable at that point, barring some very remote and unforeseen occurrence. Companies should keep in mind that a battle is different than a war. Companies will be at war for the length of their business operations in most cases, and to pursue a win of

Portfolio Literature review Example | Topics and Well Written Essays - 1250 words - 1

Portfolio - Literature review Example Culture can also imply the works and practices of academic and more so creative activities. In order to explain the popular culture the last two definitions of the word culture must be utilized, the way of life- holidays such as Easter weekend, Christmas, these are mostly known as the livid cultures. The other definition of culture as suggesting practices- this would lead us to conceive of football, hip pop music, theatres, films and videos, popular culture is a derivative of the term culture and cannot ‘stand on its own’. The definition of culture elicits a complicated meaning because it is all encompassing, together with words such as education which can mean everything but not specific on a single item. However, since it is used in daily human discourse, it is important to conjure up a meaning, it can refer to the context, values, subjectivity, attitudes and skills on which the society or an individual defines his or their identity. Culture is different from popular culture as it is static, the latter is constantly changing, for instance dressing, and current trends depict people wearing tighter clothing. Culture is also based in homogenous grouping while popular culture is a based in large and heterogeneous groups often affiliated through mass media. Culture is the rubric of the society while popular culture is mostly an urban ‘thing’. Popular culture is also very spontaneous and according to Jones (2013), it is easy to learn unlike culture, which entails many actions to be followed. Mass media fuelled popular culture, and this has led to a powerful and overt influence of the media primarily a high consumption level and more sophistication. Gender and other forms of discrimination including disability have found solace in the media in expressing the perceived difference (Hui 2011, p.269). Culture as a way of life often targets minorities and people are adjudged harshly

International Marketing Plan for Hardee's to Enter Australian Fast Essay

International Marketing Plan for Hardee's to Enter Australian Fast Food Market - Essay Example Because of this enhanced connectivity, consumers all over the world have gained access to a lot of information and this has resulted in the evolution of more demanding consumers. Also, it needs to be highlighted that because of this surge in global connectivity, there has been a tremendous change in the nature of conducting business operations in the various global markets. Spotting the demand coming from the consumers of various diverse geographies, organizations that are located in separate regions and time zones are increasingly considering on the process of significant business expansion. Needless to say, that this new flow of demand from the different geographies have the potential to transform into significant business opportunities for the expanding business organizations in the immediate future. It needs to be mentioned that in this particular case, the popular and growing fast food chain of the American region, the Hardee’s is looking forward to entering the market of Australia for attaining significant business growth while catering to the demand existing for American products in the region. Statement of Marketing Objectives While talking about marketing objectives, it needs to be highlighted that it is a part of the strategic planning process whose main aim and focus is to help the organization to attain a significant growth as well as strong foothold in the targeted market (Fifield, 2007, p. 5.1). The marketing objectives helps in the process of drawing specific marketing oriented goals and targets that needs to be achieved by the organization in the upcoming times. It also helps the organization’s value communication exercises to... This report stresses that the focus is largely on the issues to connect strengths of the company with the potential opportunities that are arising in the market place. It is significantly relevant to acknowledge that the Australian market of fast food promotes the demand for healthy food products, like salads and juices. Now, while highlighting the strengths of the company, it is of considerable importance to focus on the company’s ability to produce differentiated products. It needs to be further focused that the company is the sole producer of the unique and highly health conscious product Charbroiled Burger. By having this healthy product in the food menu, the American fast food chain will be successful in garnering the attention of the health conscious consumers of the Australian region. Now, it also has to be mentioned that the company’s other significant point of strength is related to the issue of marketing. This essay makes a conclusion that it can be said that the global marketing plan has been designed for entering the market of Australia. The American fast food chain, Hardees, has the strengths related to differentiated products and strong marketing tactics. On the other hand, the Australian fast food market provides the opportunity related to growth of healthy eating. It can be said that the entire global marketing plan for Hardees has been designed while trying to plot the strengths of the fast food chain with that of the opportunities present in the market of Australia.

Ineffective website design of the Suicide Prevention and Crisis Essay

Ineffective website design of the Suicide Prevention and Crisis Services of Yolo County - Essay Example The visitor cannot understand which sentences define the title or subtitles in the page. There are no images placed suitably with respect to the body of the text, which would leave the visitor wondering about the website’s owner as a whole. This is not only a lack of visual attractiveness but also a stark usability issue. A website designer must understand that visual aesthetics are related to usability rather than pompous presentation of the product. Websites that have good color balance, pictures and videos are more usable than â€Å"websites with unbalanced and poorly selected color schemes.†(2) Even if color schemes or quality of text are regarded as secondary issues, a modern website must be provided with useful pictures. As far as videos are concerned, community services must be based on credibility. Video links depicting the activities of the owner of the website provide increased credibility and understandability simultaneously (3). Disregard for these factors in the design of the website in question has led to serious compromise on quality as well as usability. With regard to the specific context of the website, there appears to be no significant content-related problems even after a careful scrutiny. The website has a number of links that helps the visitor to find various sorts of information to fulfill different purposes. So first of all, these basic qualities must be maintained if the website has to be redesigned as a whole. The owner of the website is socially active and it wants to make people aware of the negative effects of suicide ideation. Therefore, the community activities (e.g. a counseling session) of the organization can be photographed. Next, these photographs must be embedded in the webpage so that the visitor can understand the organization’s activities more clearly. With the help of social networking sites like Facebook, video sharing facilities can be provided to the