Marketing Plan Essay Example | Topics and Well Written Essays - 2000 words - 4

Marketing Plan - Essay ExampleThe target market of our company will be the major schools and college in the locality. The sports service will set up a platform where the school sports teams will be provided the opportunities to participate in games. This service will be different from other kinds of sports clubs and school sports clubs and more detail will be provided in the following sections.The growing activities in sports are increasing the need of managers and directors with high level of knowledge (CHOCANO, 2004). The six challenges identified by McKinsey for a sport chore to be a successful include Players salaries, Changes in technology, Pricing, Internationalization, Innovation and Illegal activities by athletes (Patterson, 2004). Since the trends in sports industry vary from region to country, therefore, it is very important to conduct an analysis of the market, where we are planning to start our business.The economy of capital of the United Kingdom has emerged out of r ecession and the growth rate is very sluggish and in 2010, the economy is expected to face various hurdles. In a report (2010) it has reported that London economy has faced a decline in average annual growth rate of passengers, a rise in new orders and a rise in expected house prices (London Gov, 2010). In a survey conducted by World Bank in 2010, Doing Business 2010 Reforming through Difficult Times, it was found that UK is the fifth country in the world and inaugural country in Europe in terms of ease in doing business (London Gov, 2009). Moreover, London Gov (2009) report also shows that the output of goods and services in London has increased in August 2009 and business activity recorded by Purchasing Managers Index (PMI) in August was 54.2 as compared to 52.1 in July. It shows the increase business activities in London Economy.The Government of UK only seeks to assist the sports organizations with funding and strategies and does not control the sport. Moreover, sports in UK a re also